About Hawkings
A second chance to get educational technology right.
We started Hawkings after watching a first generation of tech capture students’ attention instead of nurturing their minds. Our work is about a second chance: using AI to strengthen educators, not replace them—caring for the whole arc, from shared knowledge to conscious action to
a life beyond screens.
Humanistic Technology
Technology is politics. Those who do not build it will be built by it.
There is a legitimate fury today against technology and what it has done to our children. That fury is justified.
It was 2010, and seeing a child with a mobile phone seemed like the natural order of things. We invented a convenient term: "digital natives." We told ourselves they understood what we could not, that they needed no guidance. Many educators and parents declared themselves strangers to that world, even proud of not understanding it. It was a mistake we are still paying for. History has never forgiven the illiterate. It will not forgive the digitally illiterate either.
The first war of artificial intelligence has already taken place. Its name: social media. We lost. Those applications were born with a single purpose: to capture your attention for as long as possible. Think what would have happened if they had been designed to multiply encounters between people of flesh and blood, to bring us closer instead of isolating us. The world would be different.
We have a second chance. Let us not waste it. Educators and parents: use artificial intelligence, understand it, master it before it masters you.
OUR COMMITMENT
We will reject any investor who does not share this vision. We choose impact over profit.
Control of this company will remain in the hands of those who founded it. Not a single percentage point below fifty-one.
Our compass will always be the same: how many students we truly help each month. No empty metrics. Lives transformed.
WHAT WE ASK OF YOU
Act. Understand. Use. Passivity in the face of technology has a price: becoming a subject of someone else's technology.
Make artificial intelligence your accomplice. Ask it for exactly what you need. Learn its language.
And above all, know what you consume. A chicken nugget is not organic chicken; it does not taste the same, nourish the same, or cost the same. A free AI tool is that nugget: ultra-processed, of murky origin. Demand transparency. Ask what model you are using. You deserve to know.
ON THE FUTURE OF THOSE WHO TEACH
The change on the horizon is seismic. We will not sugarcoat it. But neither will we abandon you in the midst of it. We are not the threat. Word did not cause the epidemic of teenage anxiety. Rejecting Hawkings is like falling ill and refusing to see a doctor.
Listen to the good news: pure intelligence is becoming abundant, cheap, replicable. What cannot be replicated is human consciousness, values, the capacity to be present alongside another human being. That, which was always the most important thing even though we forgot it, is returning to the center. We will help you occupy that center: accompanying the student, not competing with the machine. ---
ON SCREENS IN THE CLASSROOM
We do not believe in an education held captive by the screen. A paper book remains superior to a PDF. Technology does not justify itself by existing.
Use the screen when it gives you access, for a bounded time, to something that would otherwise be impossible: exceptional content, an intelligence that amplifies your own. Beyond that, live with others. Walk under the sky. Your DNA asks for it, just as it asks to learn and grow in the only way that truly matters.
